Welcome to the end of 2010!
And what a year it has been for all of us at MTC! There were certainly lots of highs, a few low’s and plenty of frustration to go along with it. But it was also a year of significant growth with plenty of new additions to the roster coming in to their own.
We have a lot to look forward to in 2011. But first, lets have a brief month-by-month recap of the year that was at MTC. And I will follow up with rant about what we have to look forward to in the New Year shortly.
I think this overview should explain a few of our recent trials & tribulations as wellas answer a lot of your questions in respect to why our release schedule eased up halfway through the year, amongst other things. So let’s get on with it…
JANUARY - We kicked off the year on January 1st, as we always do, with a brand new single/video for a brand New Year. Young Sid’s “Made” divided opinion amongst our fans and media. The dissenting opinion cried foul because they opined that we were ripping off the NZ On Air system by releasing such a basic looking video. The folks that made these proclamations obviously failed to view this video amongst the many videos that we had made since we launched six or so years ago. Can you seriously look at videos like “Brother”, “Ordinary Life” and “Ladies & Gentlemen” and not see that we spent significant amounts of our own money on those videos? And those are but a few examples of where we threw down for our video budgets. MTC mini-movie anyone? We are also one of the few labels that continue to produce videos with or without NZ On Airs involvement (“Hood Like Me”, “Really Don’t Care” (Remix), “Ready For Whatever”, “Move the Crowd”, “Til I Say So” (Remix) and others).
But the cold hard truth of the matter is, Sid’s video came out differently than we had initially hoped it would. The video was originally meant to be filmed on top of a tall building in Manukau City, with Otara in the background. The simple but effective concept was that the viewer would slowly see South Auckland revealed behind Sid as the camera pulled away from him while he proclaimed that he was “Made In His City”. Unfortunately that wasn’t meant to be. Approvals from the respective building owners were denied and we had to rush to find another location within a day or two. Tim Van Dammen settled on Otara mall and set out to get the video shot in a setting that was also iconic. Tim also reasoned that a single shot video is not as easy to capture as one would imagine. And I have every reason to believe him. “Eh, you win some and you lose some.
Also in January, the passing of Pauly Fuemana (R.I.P) was a huge blow to our community, and made us all step back to think about the amazing contributions that the Fuemana family made to NZ music.
Our man Sesh was inducted into the MTC family late in 2009 and in January 2010 he was ramping up for the release of his debut album,
Sic Love.
FEBRUARY – A relatively quite month all things considered. It’s was the calm before the impending storm… Kidz In Space joined Gin Wigmore’s national tour. Kayo and his crew ThEnd joined the MTC team. Sesh dropped the “Really Don’t Care” (remix) and the
Revenge City mixtape. And most important of all, Tyree and Kerry welcomed baby Mila into the world.
MARCH – Oh boy… March was quite a month! Sesh & Tim Van Dammen dropped the video for “Let Me Introduce Myself/Forever” and we released Sesh's debut album,
Sic Love. Young Sid stepped aside as MTC’s bad guy as Sesh became our new villain. My cell phone rang constantly for almost two weeks with random callers from across the other side of the globe, and it felt like everyone had an opinion to share on the matter. Russell Brown, Scribe, a bunch of copycat media types and some other dude called Nathan King (I see what you did there TV3) embraced Tim Hume’s opinion of the video/track and they all set out to add fuel to Timmy’s fire.
Further to that, Sesh and I got dissed by some dudes who took offence to the fact that I signed Sesh, In their not-so-humble opinion Sesh was wack and I was equally wack for signing him. Fun times! They were so mad at us that they composed songs (errr sort of) about us.
On a positive note, Kid Mac took out the Best Urban Artist of the year at Australia’s national MusicOz Awards. Kayo arrived with his
Blank Slate mixtape, and then went on to assist Young Sid on his “Never Waste A Day” single and video. Meanwhile, Sid was gallivanting around in Austin for SXSW with myself, Gin Wigmore, Mr Sicc, P Money and David Dallas.
APRIL – Not an eventful month as it turns out. MTC turned 5 years old and Sid prepped for the imminent release of his second solo album.
MAY – Smashproof’s “Brother” picked up yet another award at the Pacific Island Music Awards. Sid hit the road in support of the release of his second album
What Doesn’t Kill Me which went on to peak at #11 on the national albums chart. Sesh dropped the “U Don’t Really Want That” (remix) video with Kayo & Sir T assisting. Ash Hughes made an appearance on the cover of Real Groove on behalf of Kidz In Space just before the magazine shuttered its doors (R.I.P).
JUNE – An interesting month for sure! This was the month that we reached the end of our deal with Universal Australia. We immediately set out to negotiate a new deal with Universal NZ. Things were progressing well with our discussions with Universal and we mutually agreed to keep things moving during negotiations. We geared up to launch the first single proper from Kidz In Space’s forthcoming album
Ghost. KIS also won a MySpace award for best Electronic/Dance act.
Neesh unveiled his
Flight School mixtape. Young Sid debuted his Andrew Morton directed video for his collaboration with Stan Walker, “Stuck In A Box”. And Sir T released his
Get Ready mixture.
JULY – This is the month where things got a bit tricky for us. Having just launched Kidz In Space’s single “Ghost”, Universal NZ pulled out of negotiations. The reasons for the break down from Universal’s side are best left unsaid. But the result was that we were left without a distributor for our forthcoming releases. Damn! Just when we had everything lined up too! We originally had plans to release full-length projects from Kidz In Space, Sir T, and Tyree in 2010, but we had to put on the brakes until we found a new situation. It was especially hard on the KIS guys, as they were cocked and loaded and had already fired off the first single from their project.
On a positive note, Kidz In Space’s “Downtime”; was placed on NBA 2K11, giving the guys their first major international look. We kept things moving by independently releasing Deach’s first solo project,
Vision; and his videos for “Til I Say So” and its subsequent remix.
AUGUST – Kidz In Space’s “Downtime” was certified Gold in NZ and “Ghost” received a global release. Deach released his video for “Deachy Is Back” with his Smashproof cohorts, Tyree and Young Sid; featuring on the track. Young Sid’s “Stuck In A Box” peaked in the Top 15 of the NZ singles chart while he prepared to head to the U.S to begin work on his first mixtape for the U.S market. Aaron, Juse and I started taking meetings with major labels.
SEPTEMBER – Kayo teamed up with US new comer Gilbere Forte for the “Black Chukkas” remix, and they also collaborated on a track for Kayo’s forthcoming album
Orchestrating The Inevitable. Young Sid took home awards for Best Maori Male Solo Artist & Best Maori Urban Artist at the Waiata Maori Music Awards. He wasn’t present to accept the awards due to the fact that he was busy working in New York, as were Derty Sesh & Twice As Nice.
OCTOBER – K*Ners released his debut single on MTC, “Messy”, while the whole crew start prepping the latest in the
Speed Of Sound mixtape series. Kayo joined Stan Walker on his
"Homesick" video and single.
NOVEMBER –
Speed Of Sound 5 was released, with DJ Manchoo at the helm, and a video for “Move The Crowd” was released featuring verses from the entire MTC crew. Kid Mac released his debut single and the self-directed video for “Freedom”, and Young Sid joined the ranks of upper management at the label.
DECEMBER – That brings us to this month. And us you can probably sense, there is an urgency in the camp to release new music despite our current distributor predicament. But more about that in my next rant. December gave us new mixtapes from Derty Sesh & Kayo, and tomorrow we will release mixtapes from Kidz In Space & Koma's
City Of Villains. Speaking of Koma... we are very honored that Koma chose to join the label this month. He launched his MTC career in fine style with the new track,“Champ On The Rise”; with assists from his new label-mates Derty Sesh and Sir T.
A brand new Chris Graham directed video for Young Sid’s “You” just landed, and another self-directed video from Kid Mac for “My Brothers Keeper” is being delivered on Christmas day. Oh, and Kidz In Space are currently out on an Australasian tour with Kora.
The last few months haven’t been easy on the label. We have been entirely self-funded for almost half of a year now. There hasn't been any significant revenue coming in to the label; because we haven’t been able to release any new music. But the entire team has worked hard all year long and we now have a solid line up of seven completed projects ready to launch once all of the negotiations with our new partner(s) are finalized.
Thank you to everyone who has helped us in 2010. And a huge thank you to all of our supporters, you belief in us keeps the wheels turning.
Part 2 coming soon.
Merry Christmas everybody.