Hip-hop high flier
By MICHAEL FORBES - The Southland Times
Young Sid is riding a wave of success right now; his first No1 single, his first gold record and yesterday marked his first gig in Invercargill.
The 22-year-old, whose real name is Sidney Diamond, flew into town for the first of two shows at Saints and Sinners. The second concert is tonight.
An acclaimed hip-hop artist from South Auckland, Sid's 2007 debut album, The Truth, featured United States rap star Chamillionaire and was nominated for Urban Album of the Year at last year's New Zealand Music Awards.
Fast forward to 2009 and Sid currently sits atop the New Zealand singles chart for the third straight week, courtesy of the hit single Brother, which he recorded alongside Tyree and Deach, as part of the South Auckland hip-hip trio Smashproof.
The single recently achieved gold status and has become a staple on mainstream radio in this country.
Arriving at Invercargill Airport yesterday, Sid said his shows would feature a selection of songs from The Truth and a few from Smashproof's upcoming album The Weekend.
Fellow Smashproof member Deach would be performing, he said.
He credits Smashproof's recent success with allowing his music to reach a wider, more mainstream audience. "It got us a number one and it got us gold. We're taking it day by day but everywhere we go now, there's a packed-out club."
But Sid isn't just making his mark locally. He recently returned from six weeks in the US, where he spent time with producer Emile, who has worked with Eminem, Ice Cube and D12's Proof, he said.
"I was working on my next solo album. It was an awesome experience, just trying to be more of an international artist."
After his brief Southern Visit, he was heading back to Auckland to continue promoting The Weekend and would hopefully return to the US in June or July, he said.